I spent the past week speaking with two completely different types of people.

The first is a young guy in Nigeria trying to close his first client in USD.

The second is an American CEO who's already built and sold a successful Firearms Manufacturing company for multiple millions of dollars.

On paper, they have nothing in common.

One is trying to make their first $1,000 online.
The other is trying to scale to their next million.

But after speaking with both... I've realized they ask themselves the exact same question.

"Am I actually good enough?"

If you've been trying to build an online business...

  • Learning AI, copywriting, video editing, appointment setting.

  • Sending proposals.

  • Applying for jobs.

Watching everyone on LinkedIn announce another client while you're wondering if anyone will ever take a chance on you...

I know exactly how that feels and I need you to hear this.

I genuinely don't think you're the problem.

You've been following a roadmap that was never built for us.

Most business advice on the internet assumes you live in a country where opportunity is easy to access.

Where PayPal works. Where Stripe works. Where clients already trust where you're from. Where you don't have to explain why your electricity disappeared halfway through a meeting.

That's not the reality for many of us. Especially in Africa.
So we do what everyone tells us.

  • Learn AI.

  • Get another certification.

  • Build a better portfolio.

  • Repeat.

Well here’s the thing. If the Ex-CEO of a Multi-Million Dollar Corporation can still struggle to get clients and wonder if he’s good enough. Getting another certification/learning AI won’t make your quest to get clients easier.

And after enough rejection, you slowly start believing...
"Maybe I'm just not that special."

I know because I felt that way back when I introduced myself as a copywriter. It was my identity. Every conversation became about convincing people I could write better than someone else.

It was exhausting because I wasn't just competing with other copywriters in Nigeria. I was competing with copywriters from London, New York, etc.

For those guys, people who already had trust before they even say “hello”.

Everything changed the day I started asking,

"How do I become valuable enough that a business can't ignore me?"

That's a completely different question. I started learning how businesses actually grow.

Why customers buy. Why companies plateau.
How offers are built. How sales works.

I wasn't behaving like a copywriter anymore. I started behaving like someone businesses CAN trust to help them grow.

Today, I call that person a Growth Architect.

I stopped selling the skill and begun selling the outcome of my skill. And that's the path that eventually led me to sign my first $12,000 client.

And eventually work with CEOs, professors, founders and experts from around the world... while sitting in Nigeria.

I sat down to record a 20-minute long video explaining this entire shift because I honestly wish someone had told me about it 5 years ago.

You can watch it here:

Africa doesn't have a talent problem. We have a roadmap problem.
My mission is to help fix that.

Cheers to growth 🥂,
Ore

P.S. If this email reminded you of where you are right now, hit reply to this email and tell me:

What's the skill you're building right now?

I read every single reply.

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